About

Ten years in BI across banks, gaming, and the UK’s National Wealth Fund — now building small, AI-assisted systems for messy workflows.

What I do

I am Daniel Atkinson, a Business Intelligence specialist. The job has been the same everywhere I have worked: find the question that matters, get the data straight, and build the dashboard, model, or tool that people actually use.

Akibwa is that experience pointed at AI. I design small working systems — dashboards, automations, knowledge tools — that take a messy workflow and make it run, then hand over the keys.

Send the messy bit
Portrait of Daniel Atkinson smiling

Where I have worked

Years of building my context window

National Wealth Fund

Senior BI Developer

2024 - Present

Leeds Building Society

BI Team Lead / BI Analyst

2023 - 2024

Sky Betting & Gaming

Business Intelligence Analyst

2020 - 2022

Vanquis Bank

Strategic Insight Analyst

2018 - 2019

Lloyds Banking Group

Credit Risk Analyst

2016 - 2017

Tools I work with

Modern tooling for the future of workflows

Microsoft Fabric

Lakehouse, pipelines, semantic models

Power BI

DAX, reporting estates, Power BI Service

SQL

Analysis, modelling, source interrogation

Claude Code

AI-assisted building and refactoring

OpenAI Codex

Repo work, local agents, implementation

Copilot

Fabric, workflow, and knowledge assistance

Python

Source processing and automation

Data Modelling

Definitions, lineage, reliable meaning

Finance

Credit, banking, wealth, and investment environments.

Infrastructure

Public-investment reporting and modern data foundations.

Gaming

Product, customer, and safer-gambling intelligence.

BI Systems

Dashboards, semantic layers, governance, and adoption.

AI Workflows

Small systems that help teams move from mess to clarity.